În calitate de comunicator, atât ca om de agenție sau ca om în departamentul de marketing al unui client, am observat o anumită sezonalitate a campaniilor de comunicare – media sau activări creative, ce se legau mereu de câte o sărbătoare sau perioadă specială. Și, de fiecare dată, ca zăpada în București, aceste campanii luau […]
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